The Government Starts using Social Media

As social media is gaining popularity and proving to be the best way to advertise, many companies are still resistant to start looking into making the switch to social media or at least checking out the benefits of using social media to sell your product and get your point across. The Government started to publicly acknowledge its participation in social media in 2007 and 2008. Today, social networks are growing in popularity with the common known social sites such as Facebook (www.facebook.com) , Myspace (www.myspace.com), and Twitter (www.twitter.com) but  some not so common sites are starting to appear such as Friendster (www.friendster.com) , Orkut (www.orkut.com), and Plurk (www.plurk.com) .

The US Government is even educating the general public on social media through their sites www.usa.gov and http://www.usa.gov/webcontent/technology/other_tech.shtml. Since the US Government started creating blogs and other forms of social media, the voice of the Government has been heard around the world and most importantly is the fact that the Government is keeping up with the times. Since many pop culture things such as twitter (www.twitter.com) occur in our lives, it’s not often that the government would involve themselves but this time, the US government is jumping in head first and even supplying people with a list of websites (http://www.usa.gov/Topics/Reference_Shelf/News/blog.shtml) they are using for social media.

The questions the US Government may have about social media can easily be answered when you look at the results of targeting certain groups of people and then analyzing the results. Clearly, social media marketing has benefits that surpass the profits of traditional marketing. If you are an individual or a company and you want to get your product or points sent out to a mass group of people, then usually you will think about how you can effectively distribute information. The US Government has done just this by creating a series of blogs and that allows you have an open forum where you can comment and make suggestions such as http://blog.usa.gov/roller/. I tend to think of Social media as the modern way of handing out fliers on the street.

Social Media is the way of the future and you look at the results of what the amount of income is produced by a company or government agency that engages in social media and compare it to a company or government agency that does not take on the same method and you will find that generally, the ones advertising using social media is well known and trusted by more people.

By adding social media marketing to the Government’s current marketing campaign, they will surely gain a more reputable stance in the community and gain viewers. If you’re looking to reach out to more people, take a look at how Smarter Social Media (www.smartersocialmedia.com) and other sites help the government and other companies or organizations get their name out and be known to the people. The Library of Congress has (http://www.loc.gov/blog/) and when you start to look around you will find that the Government has enabled many channels of communication and attempting to mesh more with the community.

The US Government has proudly started engaging in social media as a way to release thoughts and topics into the community in more of a social way and by using tools such as twitter, Facebook and even their own blog (http://blog.usa.gov/roller/), the government is gaining more and more support on a variety of subjects.

Advertisements

~ by civiccentric on June 25, 2009.

2 Responses to “The Government Starts using Social Media”

  1. I read somewhere that social media is one of those field that government ( Im thinking every country’s government) avoid. Its like in the TV and radio, every news about them will spread like wildfire. At least now, most governments think social media will help them instead of breaking them

  2. We’re really having social media evolution. It’s ubiquitous. It has been used for advertisements and all other business things. And now, the Government is using these social media to keep the public informed, for information dissemination. The public will not be left out with what’s happening here and there. And since millions of people are connected through this social media, the Government’s voice can be heard worldwide. We can really now say that social media isn’t just for high schoolers who wants to be connected with their peeps.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: